Xebia brand system

01 · Project Overview

Xebia had no unified brand system. I built the first one. It now powers campaigns, events and digital.

02 · Challenges

Many teams. Many markets. Every output looked different.

03 · Objectives

One visual language. Clear rules. Faster on brand work for every team.

04 · Creative Process

Audited what existed. Defined type, colour and layout. Rolled out templates and guidelines with my team.