Brand · Case study 03
Yexle visual guidelines
First brand and visual guidelines for the business.
Role
Design leader
Company
Yexle
Discipline
Brand guidelines
01 · Project Overview
Yexle needed its first brand and visual guidelines. I created them from scratch.
02 · Challenges
A young brand with no rules yet. Every piece was designed from zero.
03 · Objectives
Clear visual rules. Easy to apply. Consistent everywhere.
04 · Creative Process
Defined the core identity elements. Documented usage with real examples. Gave teams a guide they could follow.
Gallery
