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Brand · Case study 01

Coforge brand identity

A new face for a global IT company.

Role

Brand identity designer

Company

NIIT Technologies to Coforge

Discipline

Brand identity

Coforge brand identity

01 · Project Overview

NIIT Technologies was becoming Coforge. A new name needed a new face. I created the brand identity.

02 · Challenges

A long legacy. A global client base. The new brand had to feel bold and still earn trust on day one.

03 · Objectives

A distinct mark. A system that scales across markets. A change that feels confident.

04 · Creative Process

Explored marks, type and colour. Tested them on real touchpoints. Refined one direction into a full identity.