Brand · Case study 01
Coforge brand identity
A new face for a global IT company.
Role
Brand identity designer
Company
NIIT Technologies to Coforge
Discipline
Brand identity
01 · Project Overview
NIIT Technologies was becoming Coforge. A new name needed a new face. I created the brand identity.
02 · Challenges
A long legacy. A global client base. The new brand had to feel bold and still earn trust on day one.
03 · Objectives
A distinct mark. A system that scales across markets. A change that feels confident.
04 · Creative Process
Explored marks, type and colour. Tested them on real touchpoints. Refined one direction into a full identity.