Motion · Case study 05
Xebia T20 World Cup ad
A campaign film for the cricket season.
Role
Creative lead
Company
Xebia
Discipline
Motion graphics
01 · Project Overview
A Xebia campaign film for the T20 World Cup. Timed to the biggest moment of the cricket season.
02 · Challenges
Tight timelines. A crowded moment. The film had to stand out fast.
03 · Objectives
Connect Xebia to the energy of the game. Keep it short. Make it shareable.
04 · Creative Process
Built the concept with the team. Designed the motion style. Delivered cutdowns for every channel.