Crafting Brands, Experiences & Digital Stories
Creative Lead with 15+ years of experience transforming global brands through design, strategy, and storytelling. From leading the Coforge brand identity to shaping enterprise-scale digital experiences at Xebia, my work sits at the intersection of brand thinking and creative execution — backed by an HFI Certified Usability Analyst (CUA™) credential that keeps user-centricity at the core of everything I do.
Brand Identity
Building systems that scale, from naming and visual language to enterprise-wide rollouts
UI/UX Design
Human-centered design grounded in usability research and HFI CUA™ methodology
AI Creative
Prompt engineering, AI video, and generative design workflows that actually ship
Design Strategy
Translating business goals into design briefs, frameworks, and scalable systems
Testimonials
Sai is a very dedicated and talented designer who always sees a project through to the end. He takes feedback constructively and provides new ideas to provide a solution. Sai is always willing to get involved (in whatever time zone!), is eager to learn new skills and is a pleasure to work with!
Kat Parker
Marketing Communications Leader, Computacenter
Creative, Hard-Working and Commited are the words I would use to describe Sai. Had the good opportunity of working with him for marketing Coforge and Incessant Technologies. He is brilliant in managing great amounts of pressure and still stay creative to deliver high quality. I would always have someone like Sai on my team.
Gowtham Yeramanasetti
Director of Marketing
Sai worked with me directly on various assignments. The level of dedication and commitment he shows in his work is commendable. He is a team player, never hesitates to share his own ideas and always eager to learn more. Sai is someone whom every team would like to have.
Suryakant Behera
Director - Sales & Marketing MEA
Saikrishna is very dedicated and hardworking person.He is patient, considerate, and has good listening skills to understand the requirement and deliver it on time. He is very good team player and team manager. I have seen him work passionately in preparing all the visual designs for the organization, which has been regularly appreciated by senior management.
Jadson John ·
Lead Instructional Designer
Sai and I worked together at NTT DATA. I found him to be talented, dedicated, extremely flexible, and accomodating—welcome traits in a design resource.
Mathen Abraham
Marketing Communications
Specialties
AI Creative
Harnessing AI tools to ideate, generate, and refine — from AI-crafted videos and music to design concepts that push creative boundaries faster and further.
Graphic Design
Crafting visually compelling brand identities and communication pieces with a sharp eye for typography, colour, and composition that resonate and endure.
UI & UX Design
Designing intuitive, human-centred digital experiences — from research and wireframes to polished interfaces that balance beauty with seamless usability.
Motion Graphics
Bringing ideas to life through dynamic animation and storytelling — creating motion that adds meaning, energy, and emotion to every frame.
Figma
Fluent in Figma for end-to-end product design — from collaborative wireframing and component systems to high-fidelity prototypes ready for handoff.
Adobe Creative Suite
Deeply proficient across Photoshop, Illustrator, After Effects, and Premiere Pro — the full creative arsenal for design, illustration, and motion production.